Project: Visual Identity for Reparcel
Reparcell is a company specialized in solutions for electronic device repair. Its positioning demands a visual communication that conveys trust, agility, and professionalism — essential values in a highly technical and competitive market.
Client
Reparcell
Product
Brand Identity
Year
2025
Service Type
Branding & Art Direction
Challenges
The challenge was to create a visual identity that reflects the brand’s purpose: to be a reference in quality and efficiency within the repair industry. The goal was to develop a modern, accessible, and versatile visual language that could adapt to both digital and physical environments.
Approach
The visual identity was built around clarity, functionality, and connection with the target audience:
- Logo design and variations
- Color palette and typography definition
- Applications for packaging, social media, and institutional materials
- Brand guidelines for consistent usage
- Art direction for digital and visual communication
Results
The new visual identity strengthened Reparcell’s brand recognition and provided a solid foundation for its digital and physical presence. The project brought cohesion, professionalism, and personality to the brand’s communication, aligning aesthetics with strategy to build meaningful connections with its audience.
